Department of Angkor Tourism Development
Phnom Penh:
#187, Pasteur St, Chaktomuk, Daun Penh, Phnom Penh
Tel: +855 23 990 183
Fax: +855 23 720 480
apsara.ddta1@online.com.kh
Siemreap:
#0169, Phoum Traing, Khum Slokram, Siemreap Province
Tel: +855 63 760 073
Fax: +855 63 760 074
apsara.ddta3@online.com.kh
APSARA Authority seeks to promote quality
tourism, designed to attract the visitor truly interested
in the diverse aspects of the Angkorian heritage, which
will consequently increase understanding of the site. This
strategy aims to protect the heritage from the onslaught
of mass tourism while increasing tourism revenue by attracting
a clientele investing substantial time and money in exchange
for a well-informed and well-serviced site presentation.
In the year 2000 the Department of Tourism
was given responsibility to implement projects in support
of the following tasks:
- Management of commercial concessions
in the Angkor Park
- Preparation and introduction of rules for the visitor
management
- Control of visitor flows
- Control and management of the rights for film shooting
and the use of the Angkor Park for special events
- Development of the required facilities for the visitor
intake
The department, in cooperation with the
public and private sector, is also expected to make the
Angkor Park the tourism growth driver for other parts of
the country. At the present, Cambodia is only an add-on
trip from neighboring countries, and the short-and mid-term
policy is to make it into a destination of its own right.
The presence of neighboring countries, notably Thailand,
with their great experience and appeal for a customer base
in Europe, Asia and America, helps get travelers to make
side trips to Cambodia. But it must be remembered that Cambodia's
tourism development policy excludes tourism that casts the
country in a bad light. The cultural tourism advocated by
the Department of Tourism means creating quality products
adapted to the expectations of the customer and, more importantly,
offering services that are worthy of a world heritage site.
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